An analytical process working up the surrounding environment by means of a collection of random everyday information.
Imparting personal reality through description and categorization of ordinary occurrences. Alexander Egger is analyzing the process of understanding the world. Field studies: Observing and recording in a defined frame of reference what happens, passes by, attracts attention. Arranging and disentangling the melee of grammars and codes in order to map a system where perception of things can be shared.
Alexander Egger is searching with open senses for counterparts to one’s own inner images in the outside world in order to give them the ability to manifest themselves with the help of the found external material.
Alexander Egger lived the first third of his life on the Italian side of the Alps in a little village where Ezra Pound used to spend his summer holidays. In his childhood Alexander was found playing with building bricks suspiciously often and spent time researching the life of ants while sitting for hours on a milk can in the middle of the street. In 1995 he went to Milan, Italy, and created, among other objects, a number of dustbins. He met quite a few interesting bands there just before their first big album releases. He went to Vienna in 1998, where he still frequently steps in dog shit because of his habit of walking about with his head in the clouds. He stumbled into the advertising business by mistake. Two years later he started working for Nofrontiere as art director and later on as head of the design depart- ment. He is presently working in a variety of media on a range of cultural and commercial projects for either very small or very large clients. He plays music with the band “ Waiting for J.“ and started the record label “Arm the Lonely“ in 2006.